The term “dopamine dressing” is an idea based on a social research which found that wearing overtly fun clothes can help lift one’s mood in depressing times. It ponders the question of whether you can become happier by wearing “happy clothes”.
Certainly, the concept has been adopted by local and international fashion players who constantly try to convince us that it can be done. The runways have been as bright as a bag of Skittles – from mustard yellow at Versace to fuschia pink at Dior Men to coral blue at Fendi and Prada. Playfulness is in full flow with cheeks slightly flushed and hair gone from onyx to blorange.
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