Beginning Of The End Of The Covid Impact

Delhi-based designer Shilpa Agarwalla is known for specializing in Juttis for men, women and kids. Designer Shilpa takes immense pride in working closely with their artisans and karigars and is vocal for local. All its pieces are handcrafted and hand-embroidered and are appreciated for the comfortable wear. Like everyone, the pandemic struck the segment hard, but today it’s slowly limping back. As unlock has begun, we are starting to see demand coming back albeit still at significantly lower levels vs. pre COVID, she says in an interaction with S&A. Here is more.

The State of Indian Jutti Segment

Jutti segment has seen a torrid year given the lockdown, more remote working and the restriction on the number of people allowed in functions like marriages. However, this year, as unlock has begun, we are starting to see demand coming back albeit still at significantly lower levels vs. pre-COVID. We are hopeful that this is the beginning of the end of the COVID impact and by H2 we should as an industry be back at or above pre-COVID levels.

Challenges the segment faces during the pandemic