ART OF FINE CHOCOLATE LE PURE CHOCOLATIER
TMM|September 2021
Growing up, Vibha Jhunjhunwala was fond of indulging in chocolates such as Hershey’s, Lindt, and Godiva among others. They would literally melt in her mouth!
ART OF FINE CHOCOLATE LE PURE CHOCOLATIER

So, when her kids grew up, the enterprising lady saw an opportunity to start something of her own when she saw the dearth of premium chocolates in the market. “In the early 2000s, the story of the Indian chocolate industry began where brands began to introduce a lot of different chocolate variants. Apart from Cadbury and Nestle, there were several other small brands that started selling homemade chocolates which served as great gifting options. This clicked my mind immediately and there began my thought to introduce some luxurious and tasty chocolates to India,” she says.

Thus, was born Le Pure Chocolatier. From fulfilling small orders for friends and family, Le Pure has grown to become the gifting partner to more than 50 organizations and has live counters and a retail presence at top gourmet stores in the country. From Single-origin bars sourced from different regions to the delicious Toffee collection featuring creations like Mango Bite, Almond Florentine, Pistachio Florentine, Almond Roca, and English Toffee, to the Dragées Collection which is a celebration of luxurious nuts coated with smooth, silky chocolate and the decadent Truffle Collection, Le Pure’s heart and art lie with fine chocolate. The Founder of the brand chatted with TMM for some chocolatey revelations. Edited excerpts:

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