The nostalgia factor aside, the brand has also managed to strike a chord with the modern-day consumer. While their milkshakes were always popular, Keventers has also expanded their dessert footprint with their Ice Creamery with six exciting flavours, to begin with. Agastya Dalmia, CEO & Director, Keventers, talks about creating products that consumers can trust and what they hope to achieve with the brand in the days to come.
Keventers is a brand with a 96-year-old legacy but you revamped it in 2015. Can you tell us why you thought of doing that? What was your strategy?
The strategy was simple - this is a brand that has been around since the 1920s and was loved by every single person living in Delhi at some point. It deserved to be brought back to life, in all its original glory. We were just the conduits for this. The Dalmia family owned the rights to the brand, so in a way, we became its gatekeepers.
Six years from then, how has the brand managed to bring back its lost glory and are you happy with the progress it has made?
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