'I Wanted To Be A Singer, Fashion Just Happened!' Apurva Jindal
The Lifestyle journalist|January 2019

A talented fashion designer, Apurva Jindal, who introduces herself as a daughter, a wife and a mother, has some masterpieces to show you in her upmarket boutique. Highly artistic and resourceful, Apurva believes in creating designs that are unique and handmade. Her outfits will make you stand out with perfection. Here is a conversation with her…

'I Wanted To Be A Singer, Fashion Just Happened!' Apurva Jindal

Life before fashion designing…

During my high school days, I was extremely interested in singing. I made a lot of effort on that front but unfortunately did not succeed. Not losing hope, I found another way to utilize my creativity and went for graduation in designing. After completing my course I opted for Masters Degree in Management. I envisioned of opening my own designer store. I have 12 to 15 years of experience in classical music and dance. If I wasn’t a fashion designer, I would have been a singer what so ever!

Fashion according to you….

Fashion according to me is something which you follow but style is what is comfortable for you and what makes you look trendy as well as suits your body. You should see what you are comfortable in carrying and looks good on you.

Your Inspiration….

For me, I want everything to look classy but it should suit your body type. Everybody doesn’t have clichéd model type figures, so I really prefer making clothes that look beautiful on a normal figure. I make use of fabrics and embroidery in a way that makes you look classy and elegant. I keep the client and her taste on priority, for whom I am designing.

Things that make your designs unique…

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