Tell Them What They Want
Town & Country|May 2022
What they really really want. Eavesdropping on today's private
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Tell Them What They Want

Charmaine Sevy is a diamond girl through and through, but recently she picked up a necklace bedecked in South Sea pearls thanks to a recommendation from her go-to sales associate at Neiman Marcus. "I told her, 'I don't know about this," recalls Sevy, who is based in Naples, Florida. "And she said, 'Charmaine, just try it on!"

Reader, she bought it.

That's the sort of bespoke approach that makes a difference for jewelry obsessives. As the rest of the world went from shopping IRL to URL in the last couple of years, things worked a bit differently for this type of VIP.

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