The Kylie Effect
VOGUE India|May 2018

At 20, she’s breaking the internet one post at a time, has more followers than Michelle Obama, and makes her own lipsticks. Meet girls’ girl KYLIE JENNER.

Sneha Mankani
The Kylie Effect

On a sleepy Tuesday morning, after soaking in some sunlight, before brewing my morning elixir of hot water+lemon+honey, I pander to my daily Instagram fixation (the clock time of which I’m currently working on shortening). And, like always, there she is: flawless skin basking in the magic-hour glow, the vermilion lips providing a bold contrast, the hair a glossy black. Cut to last week, when she snapped a selfie in dishevelled rose-coloured curls, inspiring me to expedite my own salon appointment and finally take a step towards those dusty lavender baby-lights. That’s what Kylie Jenner does—she inspires you to break out of your comfort zone and take the dreaded plunge, like she’s always done. Whether it’s forking out of the Kardashian identity to create her own, starting movements (like the anti-bullying #IAmMoreThan campaign), or successfully creating a beauty empire on a teenage dream while still in her teens, Jenner cannot—and will not—be ignored.

SWEET DREAMS

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