Think of the name ‘Birkenstock’ and chances are a flurry of styles come to mind. Perhaps it is the breezy practicality of the open-toed Arizona sandal, the innocuous Gen Z appeal of the Boston clog or the storied history of the simple Madrid flat. And while fashion aficionados are no strangers to this distinct footwear brand, its recent resurgence on TikTok and celebrities like Bella and Gigi Hadid have only solidified its cool factor. That, coupled with the brand’s innate ability to embrace customers regardless of age, social background or style has been one of the key markers of the German footwear stalwart.
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