Vote Of Elegance
Vogue Singapore|April 2023
Max Mara's creative director lan Griffiths delves into the empowering inspiration behind the brand's spring/summer 2023 show.
MAYA MENON
Vote Of Elegance

For ardent followers of the Max Mara brand, Italian luxury and finesse are sure byproducts. Founded in 1951 by Achille Maramotti, the fashion mainstay has been a go-to port for wearable yet intricate ready-to-wear pieces for over 70 years, instantly recognisable from its iconic Max Mara coat and structured suiting to casual leather good offerings and classic accessories. Max Mara’s aim remains unwavering and that is to create visionary, luxurious garments that are also suitable for everyday life. This message was everpresent for the brand’s spring/summer 2023 offering, too. Unveiled in September last year, creative director Ian Griffiths took to the idea of historical muses. In the case of this collection, he honed in on Romanian-Jewish model Renée Perle, who was also known to be the muse of French photographer Jacques Henri Lartigue. Expressed through a newfound gaze, however, it is unveiled that she was so much more.

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