The array of liquor sold in India is dazzling and demand for the same is growing among affluent Indians. India is one of the top markets for higher consumption and growing at a healthy rate.
Alcohol, when consumed in moderation is proven to be benign and some forms of alcohol such as wine are known to be good for the heart. Just ask the French, many of whom drink much red wine, eat fatting cheese, smoke with abandon, and eat kilos of red meat yet enjoy better health than and outlive those in countries where healthier regimes are regularly followed.
The Indian consumer has come of age and today is being wooed by international liquor brands which want to do their best to deserve his respect. He has travelled abroad, seen the best, experienced the best, and want to enjoy the best in the company of friends. Among young Indians, drinking often is a prerequisite to socialising and networking.
While the year gone by gave the Indian consumers access to new vintages, well-brewed beers, and matured liquors and scotch, for the Indian lover of liquor the next year will be even grander. A few trends likely to shape the Indian liquor market next year are described below, but first is an insight into the 3 segments of consumers who make up the Indian liquor market. What’s in a brand name, well… everything
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