Standardisation of Feni to be a game changer
Ambrosia|November 2020
The two popular types of Feni Goa is known for are - Coconut Feni and Cashew Feni. In terms of production, Coconut Feni is older than Cashew Feni. Originally, the locals made Feni with coconut which was available in abundance in Goa. It gets its name from the Sanskrit word phena.
Standardisation of Feni to be a game changer

Historians describe Feni as the “Distilled liquour with a distinctive flavour developed in Goa by Catholic monks from the red ‘fruit’ of the cashew tree. Distilled coconut toddy is also sometimes loosely termed as Feni”. It is versatile and can be flavoured with fruits, coffee, spices and perhaps even chocolate.

Feni is a twice-distilled liquor derived from cashew fruit, the outer fruit surrounding the cashew nut. Feni has been a part of Goan food tradition for over 400 years. It is a fruity spirit with a distinct, pungent smell that could be quite overwhelming for some. A friend once said his wife does not like the smell of Feni. My advice was to tell her that he drank Feni to keep the other girls away. On a more serious note, it is the aroma that gives Feni its aura.

Sattari is a small town in Goa which is famous for being the Feni capital of India. Goa always was blessed with coconuts and palm trees and hence the locals used to utilise coconuts but Portuguese invasion also brought exotic varieties of cashew trees and the fruit (cashew apple fruit) was then used for Feni.

Cashew Feni purists believe that Feni distilled from juice that has been stomped is by far the best. Cashew stomping is a relatively gentle way of managing the process of crush, now often replaced with mechanical pulpers and the hydraulic press. The trick is not to shred the fruit, but to gently squeeze it open so the juices are expressed without releasing the acidic sap that is not desirable. But even though they may have the latest in gleaming cashew press technology – Pinjre, parked at their Colmbi-stomping pit, a number of distilleries still practise the retro charm of stomping cashews in this fast-changing Goa.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM AMBROSIAView all
E-commerce In Alcohol Is The New Route To Market Strategy
Ambrosia

E-commerce In Alcohol Is The New Route To Market Strategy

Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.

time-read
6 mins  |
May 2021
Processes for alcohol-free beer production: A review
Ambrosia

Processes for alcohol-free beer production: A review

Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748

time-read
10+ mins  |
May 2021
The US and China offer resilience and opportunity for drinks groups
Ambrosia

The US and China offer resilience and opportunity for drinks groups

Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.

time-read
3 mins  |
May 2021
Increasing demand for nostalgic flavours in drinks
Ambrosia

Increasing demand for nostalgic flavours in drinks

Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.

time-read
3 mins  |
May 2021
‘80% of the International Awards won by Indian wines are from Karnataka'
Ambrosia

‘80% of the International Awards won by Indian wines are from Karnataka'

The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:

time-read
8 mins  |
May 2021
Trends in alcohol consumption in Europe continue their positive course
Ambrosia

Trends in alcohol consumption in Europe continue their positive course

Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.

time-read
3 mins  |
May 2021
Pernod Ricard and Brown Forman Merger Speculation
Ambrosia

Pernod Ricard and Brown Forman Merger Speculation

As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.

time-read
10+ mins  |
May 2021
Glasgow Whisky announces distillery purchase to expand global business
Ambrosia

Glasgow Whisky announces distillery purchase to expand global business

The company is expanding its wings with an environmentally sustainable and energy efficient distillery

time-read
2 mins  |
May 2021
Excise revenues save the day for Maharashtra and Karnataka
Ambrosia

Excise revenues save the day for Maharashtra and Karnataka

The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.

time-read
1 min  |
May 2021
Bacardi adds flavour to Indian market
Ambrosia

Bacardi adds flavour to Indian market

Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.

time-read
5 mins  |
May 2021