Laura Foster is a widely published journalist and writer with a particular focus on spirits and cocktails
When it comes to spirits trends, rum’s star is on the rise. Consumer knowledge and appreciation of this hugely complex spirit has grown, and so too has the number of quality expressions and brands that are now available to buy.
One thing that has stood in rum’s way previously is its diversity. It is perhaps the most complicated of all spirits categories, thanks to its myriad flavours, styles and producing countries, each with their own rules and regulations; not to mention the fact that it can be made from molasses or sugarcane juice, and distilled using either a pot or column still.
Perhaps because of this, the categorisation of rum has historically been based on the colours white, golden and dark – but these give no indication of how a rum is made, what it’s made from, or what it tastes like. Experts are in the process of discussing how to officially categorise rum, but the jury’s still out.
While most rum is great for sipping neat, the category boasts some of the best cocktails in the pantheon of classics. And let me be clear that I’m not talking about your tropical tiki drinks served in Polynesian art-inspired mugs, adorned with kitsch umbrellas and over-the-top fruit garnishes.
As cocktail consultant Nate Brown says: ‘Tiki is rum, rum isn’t tiki. Tiki cocktails try to tell the false tropical story behind rum. They’ll be escapism-led with lots of fruit juices and Lilt flavours, and a lot of showmanship, sweeteners, and smoke and mirrors.’
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