Growing up, probably each of us heard the saying You are what you eat', and yet never gave it much thought, understandably so. However, as we grow older, you become more health-conscious and start taking a greater interest in your health, perhaps by choice or just taking an interest in healthy eating. And since the onset of the Covid-19 era, each of us woke up to the potentially life-threatening effects of unhealthy living. We are now exploring newer avenues towards healthy living, imbibing eco-friendly practices, reducing pollution, and reassessing our lifestyle and food choices. Consumers now realize that the quest for a healthy lifestyle begins with healthy food. It is these health-conscious consumers who are driving the organic industry. However, as soon as we hear "organic or healthy", people immediately think "that's too expensive", which is not the case with buying organic foods. A lot of people don't know that you can eat organically, without breaking the bank. Breaking the norms about Organic food, Bangalore-based marketer of organic food products, Pro Nature Organic Foods Pvt Ltd, has a range of everyday staples that are easily available in every outlet or supermarket to any potential consumer.
"Organic Food has always been perceived as the food for the rich and affluent. We often see their presence only in specialty stores or gourmet stores and markets, targeting a niche and premium set of consumers. I saw the potential of organic products in the domestic market and wanted to make our products available to every consumer irrespective of their socioeconomic status and background," says Varun Gupta, CEO & Founder of Pro Nature Organics.
Towards the Organic Market:
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