Does She Look Like She Needs To Worry About Wrinkles?
Cosmopolitan UK|May 2016

The skincare industry insists your millennial skin is withering as we speak and you must act now. Well, should you? 

Ingeborg van Lotringen
Does She Look Like She Needs To Worry About Wrinkles?

LOOK OUT, GEN Y:

Beauty brands are making a play for your faces. Aware as they are of how hyper-informed and photo-ready you are, the days of being left to your own devices with some moisturiser and a cleansing wipe are long gone. Noticeable lines may seem a lifetime away, but ‘collagen production begins to stall in your twenties,’ says, well, just about everyone. Clinique’s orange-tubed Pep-Start Eye Cream is the first of an age-defying franchise aimed at twentysomethings. Origins is expanding its successful Original Skin range, squarely targeting so-dubbed ‘quarter-lifers’ who, they say, “demand high-performance products to sort out discolouration and dullness issues”. Even ‘cosmeceutical’ brand Skinceuticals offers a serious emulsion (with an equally serious £96 price tag) “to correct the early signs of photoageing”. I could go on. Of course your skin will have issues it didn’t when you were a toddler. But does that mean you should splash the cash on problems that are just starting? Or can you smell a marketing rat?

DANGER, DANGER!

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