Comprised of lightweight gold and diamond jewellery (including necklaces, bangles, earrings, haath phools, rings, charms, bracelets and more), the collection is notable for its high quality craftsmanship, unique designs and an affordable price point that starts at Rs. 9999.
Tia was conceptualised in response to an interest from customers. We noticed that customers who were visiting the showroom from around 2016 onwards were looking for lightweight jewellery that could be worn daily, and that was versatile in its usage, says Joseph Prince and Antony Prince, Directors of Prince Jewellery. Many women were also looking for pieces that could be worn at home, and the demand for this only increased during the pandemic.
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