Healthcare Tourism Congress
Healthcare Radius|January 2018

International Healthcare Tourism Congress 2017 is back with the third edition of comprehensive healthcare conferences

Anitha Niranjan
Healthcare Tourism Congress

Maria Todd in her keynote speech at International Healthcare Tourism Congress in 2017 (IHTC2017) mentioned that the marketing of Indian healthcare tourism is like cacophony and mostly the dominant message in India is cheaper. The four must have ingredients for living brands are collaboration, mood and experience enhancement, technology to allow for intensification of your customer and a holistic understanding of your customer.

Prof Ravi Ramamurti, the key note speaker, emphasised on three main goals, Quality, Cost and Access. He said India has large demand for medical tourism and has expert doctors, equipment, hospitals, competitive cost.

Health Minister of Karnataka, Ramesh Kumar, said, “India is a safe destination, language is not a problem as mostly speak English and language will not be a barrier. I would love to tell you apart from the traditional system that is prevalent in the entire world, people who come to India from abroad will be happy to know the Ayurvedic system in this country which has a history of centuries and amazing.”

After the successful completion of the International Healthcare Tourism Congress 2017, IHTC is back with the third edition of the most comprehensive international healthcare conference in the industry which is due to happen on 2nd and 3rd March 2018.

The unique preposition at IHTC 2018 is to:

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