INSIDE A PROCESSING PLANT once used for dairy production in the US, a machine hoists a cloth sack holding a ton of pea flour and slices it open, releasing a plume of pastel-yellow powder that descends into the hopper. This is one of the least noisy rooms in an extremely busy facility, says Melanie Sumiec, a process engineer at Puris who is leading a virtual tour of the plant. That powder, which comes from yellow split peas that have been hulled and ground, is now on a conveyor belt headed to a different section of the plant for its final transformation: isolating the precious protein powder that makes up the fake burgers, vegan shakes and protein-packed, muscle-building snacks that are invading supermarket shelves now.
The global pea-protein market is already worth an estimated R13 billion and demand for the product is expected to grow rapidly over the next four years as plant-based diets continue to become more mainstream. Puris is the largest pea protein manufacturer in North America, and its CEO, Tyler Lorenzen, says the company's joint venture with global food corporation Cargill has enabled it to build a new facility in Minnesota that will double production. Good thing, too, because pea protein is about to be everywhere. Beyond Meat creates its burgers and sausages from the ingredient. Frys crafts its plant-based 'meats' from the stuff. Wazoogles makes its pea protein blends in multiple flavours, with 12 grams of protein per serving. And muscle-building go-to PhytoPro serves up a range of pea protein-based supplements. So what's driving all this growth? And what's so revolutionary, or even healthy, about ingesting all these peas, anyway?
MORE PEAS ON EARTH
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Last 7 Recipe You'll Ever Need
FADS COME AND GO. BUT GOOD EATING AND PROPER NUTRITION CHANGES VERY LITTLE. SO WE COMBED THROUGH ALL THE RECIPES IN MEN'S HEALTH'S 36-YEAR HISTORY TO FIND THE ONES THAT TRULY DELIVER ON BOTH FLAVOUR AND FUNCTION.
The Changing Face Of Cancer
While cancer rates are falling in older adults, they're increasing among younger age groups. It's a trend exposing holes in both diagnosis and care. It's also raised a new question for experts: how do you get vital and potentially life-saving information to people unaware they need it?
AROUND THE WORLD IN 80 ADVENTURES
YOUR TIME OFF IS VALUABLE. TO BOOK YET ANOTHER FLY 'N' FLOP IS TO DO YOURSELF A DISSERVICE. THIS YEAR, BREAK FREE FROM THE POOLSIDE BAR AND GET YOUR KICKS IN THE GREAT OUTDOORS. FROM EXPEDITIONS IN FAR-FLUNG PLACES TO HIGH-OCTANE WEEKENDS CLOSER TO HOME, CONSIDER THESE YOUR FIRST STEPS OFF THE BEATEN TRACK.
4 WAYS TO REBOOT YOUR MINDSET
STRESSED ABOUT THE STATE OF THE WORLD AND/OR YOUR SANITY? WE'VE GOT FOUR SIMPLE BUT ESSENTIAL TOOLS TO HELP YOU ADAPT AND OVERCOME, THIS YEAR AND BEYOND.
TRAIN TO YOUR MAX
Cardiorespiratory fitness is one of the most important health markers when it comes to your overall wellbeing. Here's how Discovery Vitality Fitness gives you more ways than ever to fire up your engine.
SLUSH FUN
FROZEN DAIQUIRIS ARE REFRESHI AND ALSO SICKENINGLY SWEET. TRY A FROZEN PIMM'S CUP, WHICH HAS ALL THE FLAVOURS WITH WAY LESS SUGAR.
THE HEALTH SNOB'S GUIDE TO COLD-BREW COFFEE
BOTTLED COFFEE MIGHT BE ABUNDANT, BUT CAFFEINE AFICIONADOS MAKE THEIR OWN. FOLLOW THESE TIPS TO PREP A HEALTHY BREW FOR A REFRESHING PERK-ME-UP.
SUPP CHECK RECOVERY PACKAGE
COLLAGEN IS TOUTED AS THE GO-TO SUPP FOR BONE, SKIN AND JOINT HEALTH, PLUS FAST INJURY REPAIR. BUT DOES IT DELIVER? TIME TO GEN UP.
THE SEMI-COMPLETE USER'S GUIDE TO...THE SINUSES
FOR AS LONG AS sinuses have been around, aka forever, there has been a ton that scientists haven't figured out about them.
BULLISH
The Blue Bulls scrumhalf Embrose Papier is striving for greatness. Here's how he's putting in the right reps to make sure mind and muscle are firing in unison.
