WH takes a peek at the life of a lululemon insider
Performance apparel brand lululemon has long had a dedicated following. But who dreams up their garments? Meet Alexandra Plante, innovation product manager for Whitespace, lululemon’s R&D team, who spent more than two years perfecting the label’s new Enlite bra. Plante took us on a day in her fitspiring life in Vancouver, Canada.
5.30am
I get up and head to spin at Method Indoor Cycling in Kitsilano – my group of friends goes to the Wednesday class. The instructor, Steph, is an Ironman athlete and so inspirational. I wear lululemon and am often testing new garments. Sometimes, with pants I’m trying out, one leg will be one type of fabric and the other will be a different type: we call them Frankenstein pants. [It helps] to compare and contrast in the moment! I’m not precious about dressing strangely because it’s the best way to test the quality or performance of the yarn, technology or anti-stink properties. For anti-stink tech such as Silverescent, we sweat test a garment for a week without washing, then put it in sealed jars. We then do odour testing, including having people smell the jars. [Bags not us! –WH]
7am
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