Smarter cycles, clever contraception and orgasm strength training: boy, is it a good time to be a woman. Welcome to the digital revolution
How does this scene sound: it’s that time of the month and you’re just starting to feel mild irritation at, well, everything when a text from your boyfriend lights up your phone. He wants you to know he’s taking care of dinner tonight. He’s cooking your favourite pasta and has even picked up a block of dark chocolate for later. You smile, not a bit surprised or suspicious. After all, he’s this intuitive and supportive every month. Why? Because not only are you tracking your cycle right down to your micro moods via a sophisticated smartphone app, he has access to your monthly data, too.
No, we’re not imagining a utopian future; as users of period-tracking app Clue will attest, this sweet scenario is already a reality. It’s just one of the many ways a new breed of female-focused digital health products, from apps to wearable devices, is aiming to enhance our everyday lives. In fact, the sector has snowballed so much that it has its own catchy name – ‘femtech’ – and US-based research and consulting firm Frost & Sullivan predicts it will be a $65 billion market by 2025. Yep, women’s well-being is the next big thing in business. And no matter how you slice it, that means big things for women.
Ladies first
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