For Swedes, subtlety and good style are not mutually exclusive. Take their wonderful concept of lagom: the optimal measure between too much and too little. The capital, Stockholm, is a celebration of Swedishness, not only in the world of shopping and dining, but also with the outdoors. Hotels, bars and even the smallest cafes are thoughtfully furnished and stylishly decorated, to form an effortless beauty in which everything finds its natural place. Read on to discover author Lisa Arnold’s guide to shopping, sleeping and eating like a local, and discover the true Swedish style.
SHOP
1. Byredo
‘Byredo’ is derived from the word ‘redolence’, which means ‘pleasant (often evocative) fragrance’, and the brand’s Swedish founder, Ben Gorham, a rather unconventional perfumer with tattoos and a former career as a basketballer, creates scents based on personal memories. Having already made its way into upmarket department stores in the US and Hong Kong, Byredo’s flagship store sells the full range, including scented candles and accessories as well as perfumes.
Visit: Mäster Samuelsgatan 6
Bookmark: byredo.se
2. Fablab
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