Have you ever felt so happy, well-loved and uplifted and wished that you could bottle up those feelings and save them for the darkest hours? While we don’t have that technology yet, the fragrance industry comes close. Founded in 2016, SIX has grown into one of the leading fragrance brands in the region that’s known for its exquisite perfumes and ambient scents.
At the heart of the brand is a mission to champion mental wellness through the sense of smell articulated with Hikaru, its latest range. In a collaboration with the Singapore Association for Mental Health (SAMH), SIX aims to also help raise awareness of mental health issues and the importance of taking care of one’s mental wellness. We asked founder Jason Lee to share more.
HOW DID THE HIKARU COLLABORATION WITH SAMH COME ABOUT?
SIX has always championed mental wellness with scents. With the pandemic causing a lot of people unimaginable amounts of stress, it had me thinking that this was affecting a broad spectrum and not only those with severe depression but caregivers as well who may experience constant anxiety.
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