In January, Ikea Planning Studio launched in Jurong Point. A world-first for the brand in a collaboration with Livspace, it was founded specifically for the Singapore market because, unlike the Nordic countries, where Ikea is all about DIY, customers here prefer professional help with their purchases. Branding itself as an omnichannel home design and renovation platform, Livspace, founded in India, aims to disrupt our home reno market. We chat with its Singapore country head Ravindran Shanmugam to find out more.
WHAT DOES AN OMNICHANNEL PLATFORM MEAN?
Interiors and renovations are high-value, low-frequency purchases where homeowners rely on both online and offline touchpoints throughout their journey. For example, while they find inspiration and advice online, they prefer to hire a professional only after seeing their work in real-time.
Livspace has built an experience that integrates the online website and customer app with physical experience centers and the worksite or customer’s home. All touchpoints are supported by technology, creating an omnichannel experience.
WHAT DOES LIV SPACE OFFER HOMEOWNERS THAT ID FIRMS AND DESIGN & BUILD CONTRACTORS DON’T?
Livspace provides an end-to-end home renovation experience that is predictable in terms of price, timelines, and quality, thanks to our technology and the streamlining of a supply chain of products and services.
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