The Quest For Relevance

Architect and interior designer Alexandra Beggs shares her design journey, from her first project for a friend and setting up her studio to overcoming the challenges of being in a male-dominated industry and the trends she sees emerging from the pandemic.

Design has always been an inextricable part of me. I was forever moving furniture around my home when I was six, and it used to drive my parents absolutely mad. But it wasn’t until I was 26 that I embarked on my first real-world project for a great friend. This marked the pivotal start to my design career.

Since then, hard work and perseverance have led me to great opportunities with Hirsch Bedner & Associates and Blink Design, where I gained exposure to hospitality design.

Being a woman in the design industry certainly has its challenges. It’s still a very male-dominated one, but I’ve been fortunate enough to work with hands-off directors who empowered me to learn and make decisions. I take that same sentiment with my team of very talented women based across Singapore and Los Angeles today.