SITTING PRETTY
IFJ|September - October 2020
The recent pandemic has seen consumers invest more in their homes, creating bespoke and elegant spaces that benefit the players in the luxury high end furniture segment
SITTING PRETTY

High-end furniture has been redefined in recent years. No longer is it exclusively synonymous with opulence and maximum maximalism. It is a new kind of luxury that is individual-specific and combines beauty, quality, and functionality. “I think people are moving towards comfort and elegance combined,” says Prateek Kapoor, Founder, Giovanni Boutique Furniture Pvt. Ltd., Bhopal. “I believe luxury for every person is different. Some people find an ergonomically sound piece to be the most luxurious thing,” he adds. Echoing similar sentiments, Munjal Jhaveri, Founder/ Creative Director, Bèspoke Home Jewels, Delhi, says it has now become more about “creating a space which makes you feel good and so creating products for that kind of a place.” For Shivani Anand, Director, Khazana Group, Hyderabad, an upscale product today has to be bespoke rather than come with a hefty price tag. “It has to be something that's not so easy to find, and it doesn't necessarily have to be the most expensive thing in the room.”

The personal touch

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