Founded in 1969 by late Shri H. L. Somany, Somany Ceramics is an internationally acclaimed organization that specializes in ceramics and allied products segment. In the last four decades, Somany Ceramics has established itself as an unchallenged leader in the Indian Ceramic Industry and globally as well. Somany is a complete décor solutions provider and its extensive range of products include – Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitaryware and Bath Fittings as well as Tile Laying Solutions. #Surfaces Reporter recently spoke to Abhishek Somany, MD, Somany Ceramics Ltd on the launch of their new Premium bath-fittings Collection - French Collection, furture plans and more.
How has been the journey so far with the Somany Sanitaryware – from starting at a basic level to launching the premium collection?
When we launched sanitaryware, it was at the basic level. In sanitaryware, the largest part of sales is at the bottom end of the Prism. So we started at that level and slowly moved up. We launched the Somany Signature which was one step up. Post that, we launched the Somany French Collection.
We didn’t want to get into the Top end series without own manufacturing facilities. Today, we are the 5th largest in India in terms of manufacturing. The whole segment is fairly busy, and there is competition in each segment. However, with our products, we aim to differentiate within the segment with some unique designs.
Entering the CP Fittings market is not easy. How has it been for Somany?
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