Crises often lead to unexpected innovations, and it is often in times of need that people come up with great ideas. One such plan for a new business was born during the serious drought in the Western Cape in 2017.
Today, Brendan Williamson is the MD of Aquasky, which uses technology to extract water from the air and bottling it. He says that as Capetonians with Day Zero looming before them, they quickly had to adapt to the new norm, conserving water and finding new solutions.
He was in the fast-moving consumer goods (FMCG) industry for many years, and during that time he took a break and used the time to investigate several options in finding a sustainable solution for water shortages. He came upon the concept of extracting water from air, and because he has always wanted to start his own business, he began investigating it. The concept fascinated him, and he saw it as a possible solution for municipalities to produce water for service delivery.
“With Day Zero looming, people started looking at all kinds of solutions to begin filling dams and reservoirs, but the air-to-water technology could not be used for this. So, one should rather begin by looking at the bigger picture. If these units are used daily, you reduce the demand and pressure on the national water system. This water is ready to drink. Just think of its potential if it could be used at schools and clinics.”
Although the government was not interested in his idea, two venture capitalists in the audience at a conference did believe it was a bright idea and supplied the seed capital for his venture.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE HEALTH OF SA'S MEDICAL SCHEMES
As the Covid-19 pandemic abates, finweek takes a look at the financial performance of some of the largest players.
The effect of Gilbertson's departure
With Ntsimbintle Holdings now the major shareholder of Jupiter Mines, it could change SA’s manganese industry.
Making money from music
Why investors are increasingly drawn to the music industry.
Conviction is key
Sandy Rheeder plays a critical role in Mukuru’s mission to open up financial services to the emerging consumer market in Africa through tailor-made technology solutions and platforms.
The post-pandemic toolkit
How CFOs can use technology to support growth.
Big city living exodus
Mini cities like Waterfall City and Steyn City are redefining city-style apartment living.
Big compact, big value
Handsome, with a hefty level of standard specification, the roomy Haval Jolion compact crossover is a great value proposition.
On barriers to entry
There are various ways in which a company or sector can achieve competitive dominance. They usually make for good investments.
Fear and greed in one index
To buck the trend, when markets are hot or cold, is a tough thing to do. However, it can deliver solid returns.
Africa's largest data centre facility coming soon
Vantage Data Centers plans to invest over R15bn for its first African data centre facility in Attacq’s Waterfall City.