WHEN SIR ALEC ISSIGONIS designed the Mini for the British Motor Corporation back in 1959, little did he know he would be creating one of the world’s most iconic automobiles. But that’s what the vehicle has become, starting humbly as an automobile that was intended to be an affordable, economical runabout and eventually charting its own path as a symbol of pop culture.
But the Mini’s story is a two-part tale that also involved the input of racer and race-car designer John Cooper, who, with his own talents and skills, elevated the automobile into a certifiable motorsport legend. Cooper singlehandedly turned the Mini into a contender in the realm of auto racing, culminating in three historic wins at the Monte Carlo Rally in the mid-1960s.
That indomitable spirit of the Mini today continues with the current crop of cars manufactured under the BMW Group. It still retains its position as a fashion and trendsetter in the realm of automobiles. It has also retained its position as a vehicle that boasts impeccable driving characteristics, predominantly its legendary go-kart-like handling. As such it is not surprising to find the Mini continuing to lead the pack in the compact premium car category, a feat it has managed for the past two decades.
THE MINI EXPERIENCE
In order to showcase the capabilities of the iconic model, BMW Group Malaysia organised its Mini Track Day 2020 at the Sepang International Circuit. The event brought together fans of the brand and driving enthusiasts for an afternoon of passion-driven fun on track, driven exclusively by a range of flagship Mini models.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.