IT IS NOT UNCOMMON for fashion houses to birth beauty lines. Often, these are conceived to further the brand’s positioning and to provide accessible luxury. While fashion labels venturing into the realm of cosmetics isn’t necessarily ground-breaking, it saw success. Like most brands, Ermenegildo Zegna forayed into the beauty industry with fragrances, though, with an unconventional approach. Most recently, the maison unveiled its new fragrance line, XXX, that mirrors the sartorial strategy of its runway designs. Exemplifying the boldest expressions of Zegna, XXX brings alive the feel of luxury in the same way that Zegna runway designs proffer. As a brand that takes pride in its idiosyncrasies, uniqueness and unconventionality, its new fragrance line will be anything but run-of-the-mill.
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