BEFORE IT WAS EN VOGUE, Hublot was the first brand to have dared to combine gold and rubber in the same watch, becoming a master of the "Art of Fusion". In fact, innovation has been a driving force at everything the brand has done: fusing traditional, modern and pioneering materials.
At Hublot, materials are an integral part of their watches' design, complementing their design, while protecting their comparatively fragile mechanisms within - resulting in timepieces that can withstand the test of time. As such, the Manufacture has chosen to use high-tech ceramic for certain bezels and cases: an ultra-tough and almost entirely scratch-proof material (apart from the diamond) with a base of zirconium sintered at very high temperatures. Hublot's ambition would eventually lead them to create a fully ceramic timepiece 15 years after the launch of the Big Bang with integrated bracelet.
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