MENTION THE HUMBLE SWATCH in front of audiences and most, if not all, will recall fond memories of their very first timepieces, gifted by relatives or bought after having saved up enough.
It’s truly hard to find a brand as universally loved as Swatch. From kids to teenagers, the very, very extensive range of Swatch has enticed everyone at least once.
Even collectors with their HDB flat-priced timepieces must bow a knee when it comes to the Swatch. After all, the brand played a big, if not pivotal role in saving the Swiss watch industry after the quartz crisis.
A large part of Swatch’s success, and this cannot be denied, is in its pricing.
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