ON 25 JUNE, LOEWE SHOWCASED ITS SPRING SUMMER 2023 MEN'S COLLECTION AT PARIS FASHION WEEK. THE SHOW CIRCLES AROUND ECO EXPERIMENTATION AND THE NEW AGE OF TECHNOLOGY.
THE LOEWE SS23 SHOWCASE almost felt like a dream; the show, hosted in a glaringly white space, opened with models growing over the horizon and slowly drawing near. As the show continued, it escalated in weirdness, with chia plants, catswort and digital screens appearing on an assortment of coats and sneakers.
Developed in collaboration with Paula Ulargui Escalona, the plants are the result of an experimental process. And yes, they are bona fide plants that took 20 days of regular watering and maintenance to reach the desired level of growth in a specially constructed polytunnel on the outskirts of Paris.
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