Makeover tropes used to be easy. Curls got smoothed; straight hair got wavy. Brows were tweezed out of their caterpillar stage. The magic wand came out of a mascara tube. Everyone got sent home, delighted, with a structured jacket over a flowy shirt, dark mid-rise jeans and wedge heels ("This is the real you, honey!"). For a while, Oprah Winfrey's show even did make-unders: Sartorially toning down women who had gone too far with hair treatments, make-up, loud prints and jewellery.
It's so complicated now, they don't even call it a makeover. They say glow-up.
On Instagram, @instamyodell has been breaking down the idea of stealth wealth, specifically, the neutral-toned, logo-free looks featured by the bickering billionaires on HBO's Succession. A Loro Piana shirt, we're learning, looks and feels luxe even though it carries no branding. Super-rich Swedes wear generic Fjällräven sweatshirts.
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