What inspired the Monki x Mental Health Europe collaborations?
Mental health has been stigmatised for a long time and we hope to break that stigma and encourage a positive dialogue.
What was the response of your shoppers and the campaign during the collab?
We were overwhelmed by the great discussions in our community, and how it continued on people’s own platforms. That was also a reason to continue this project, and evolving it into giving hands-on advice.
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