How did it all start out for you and your twin sister — what made you create Sand & Sky?
It started out with me and my twin sister Emily and we wanted to create an Australian brand. We thought, “How do we transport people to Australia, how do we show off what Australia’s got to offer?” In beauty, that ’s ingredients. The Australia Pink Clay mask won the hearts of our focus group of four and that was the first product launched in April 2017.
How did you discover the amazing Australian Pink Clay and the wonders it does for skin?
We went to a manufacturer with the ingredients we wanted in mind and they helped us come up with the product and test for results. It had to work quickly and look good on social media so it iterated from there.
And why just the one product — what was your vision for the business?
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