Estelle Helfrich brings California vibes to her NoDa boutique
DON’T LET HER TINY FRAME fool you. She’s not quite five feet tall, but Estelle Helfrich has big ideas about free-spirited combinations. She grew up in San Francisco and earned fashion degrees from California art schools: the Fashion Institute of Design & Merchandising and the Academy of Art University. When a Charlotte friend introduced her to a former football player from Michigan State University, she fell in love.
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