How did you come up with your brand name?
Yumi is a Japanese-inspired name; it refers to abundant beauty, and it reflects my image of a resilient, elegant and confident woman overflowing with beauty and an active zest for life.
What made you decide to open an online shop for activewear?
After a health setback, I took up yoga for its health benefits and fell in love with it. Since then, I’ve been into long-distance running, hiking, and various cardio workouts. I’ve personally experienced how staying active makes me a happier, more balanced and more energetic person.
Yumi Active is a result of my interest in exploring how to make high-quality, stylish activewear and yoga leggings with an exciting twist. I am obsessed with quality. I envisioned a brand to inspire and thrill the discerning modern woman who values aesthetics, style and comfort.
I also wanted to create a refreshing brand with an Eastern touch, in a range of unique designs, made with top-grade sports materials for women.
How did you come up with the concept?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
6 Ways To A Super Smile!
Aesthete Smilestudio has an experienced team of dentists who provide a comprehensive range of services that meet the individual needs of each patient. Here's their advice on how to achieve an amazing smile - and the health benefits that can follow.
Pain and Shine
It was the usual Singaporean day, with a bright, sunny sky and not a cloud in sight. And, also in typical fashion, the world suddenly turned dark as the heavens opened.
SuccessTUT Yet Stressed?
How are you, really? According to a study by the Institute of Mental Health, one in seven people in Singapore has experienced a mental disorder in their lifetime.
Empowering amily & Child
As parents and caregivers diligently seek out therapeutic care for a child, they too may need support. DR BRIAN and CHLOE BENJAMIN of Benjamin Psychological & Therapeutic Services (Benjamin PTS) share how both parents and children can thrive.
CARING FOR A CURVED SPINE
Physiotherapist HAN YEN has a special interest in helping people who suffer from scoliosis. Here she tells us more about the symptoms, causes and treatments she uses to ease the condition.
Why We Love This Holland V Salon
Holland Village is dotted with great salons, but The Hair Lounge stands out for offering not only super chic haircuts and colour but top-notch service that turns every visit into a treat. In fact, some of us here at EL have been going there for years!
A Spa scape
If you love to unwind with some pampering in a luxurious spa, this one could be for you! We head to one of our favourites here in Singapore.
Lookin' Sharp!
Gents, up your suave factor with a perfectly fitted bespoke suit from one of these four top tailors in Singapore. There's something for the ladies too!
Looking for a Push Present?
Buying jewellery as a push present has become popular recently. These gifts, often given by partners to new mums, are tokens of appreciation and reminders of the journey of bringing new life into the world.
East Coast Chic
With its green parks, glistening water and charming cafés, Singapore's East Coast is all about laidback tropical vibes. Here, KARA BENSLEY of Joo Chiat boutique The Wyld Shop styles two fabulous outfits-of-theday (OOTD) that will see you through exploring the best spots in the neighbourhood - and all around Singapore - in style!