Oh-So Fresh!
Female Malaysia|April 2018

Using Only the Freshest Natural Ingredients, Fresh Is Not Just About Making You Look Good, but Ensuring That Your Beauty Rituals Are a Feel-good Experience Too. Sarah Hani Jamil Caught Up With the Founders of This Cult Beauty Brand on Their First-ever Trip to Kuala Lumpur.
 

Sarah Hani Jamil
Oh-So Fresh!
With their laid-back demeanour and approachable nature, Lev Glazman and Alina Roytberg may seem like the average ang moh tourists that we get here in Malaysia... except they’re not. They are in fact the founders of Fresh, a world-renowned skincare brand known for its sensorial skincare routines which I have tried and tested and love; my favourite being the Vitamin Nectar Vibrancy-Boosting Face Mask. Each session leaves you looking radiant, smelling good and clean. Not the squeaky kind but the clean-yet-moisturised kind. Here, we chat about their past, present and what the future will bring for Fresh.

FEMALE: We’re so excited to meet you! Why haven’t you been here before? Alina: “Yes, it’s our first time here in Kuala Lumpur. It’s a very new market for us so we wanted our teams to establish themselves first before making the trip here. And now that our team in Southeast Asia is bigger, this feels like the right time to hit Malaysia. And we can’t just keep hearing about the great Malaysian food and not try them out ourselves, right?!”

F: That’s right! Welcome to our humble abode. We know that Fresh turns 27 this year. Congrats! What does it mean for you as founders of a brand that resonates with so many people worldwide?

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