Shantanu & Nikhil have pulled off a menswear coup. In four short years, the designer brothers have established themselves as leading game players with a vintage India aesthetic that finds favour with the modern man. Now they r̓e ready to take on the world
When Shantanu and Nikhil Mehra kickstarted the inaugural edition of Van Heusen + GQ Fashion Nights in 2015, they received a standing ovation, for a powerful menswear showcase that stirred up feelings of nostalgia and pride. Titled “Cabinet Mission”, the grey and monochromatic collection saw fitted achkans, bandhgalas and kurtas with drapes and bold buttons, paired with tailored-to-perfection Jodhpurs. The kind of clothes that Jawaharlal Nehru and VK Krishna Menon would’ve stocked their closets with. It was a clever thought: Style in a newly independent India was represented by a set of immaculately dressed gentlemen, and who better than the country’s premier statesmen to draw inspiration from?
Until this moment, however, Shantanu & Nikhil’s menswear had languished as a sideshow to its womenswear. Now, having found a new USP, the designers took their story forward with each season: India’s past for a future generation, with new flourishes and details like leather trimmings, embroidered patches and regimental brooches. At the designers’ recently concluded standalone couture show in Delhi’s storied Bikaner House, a sea of colour – green, pink, magenta, orange – made its way into a progressive collection. We caught up with the duo to discuss the fear of repetitive fashion and the future of their “India story”.
You completely overhauled your entire collection just a few days before your recent couture show. What happened?
Nikhil: I was running on the beach and saw baskets of colour lying in different corners – everything was white, orange, red, blue. That’s when I decided we would change the collection. Without doing this, I think it would’ve looked similar to last year’s. Adding colour made it feel younger.
Do you ever fear that your menswear will get repetitive?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.