Focussing on Merino wool’s potential as a natural, luxury fibre that would further enrich India’s fashion industry, The Woolmark Company showcased the Journey Of Wool — a Farm to Fashion Story.
There are only a few things that stand the test of fashion and time. One of those things is Merino wool. And now, more than ever before, fashion moguls and enthusiasts from around the world seem to be gravitating towards this luxurious and versatile fabric. As a global authority on wool, The Woolmark Company hosted its first-ever Wool Conclave in Delhi, along with the India Fashion Forum (IFF). While the event shed light on the Grown in Australia, Made in India initiative, which told the Farm to Fashion Story of Merino wool, it also promoted the limitless possibilities of earth’s finest, most precious fibre.
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