H&M’s new collab with Erdem Moralioglu will see some unexpected menswear COME TOGETHER
Swedish mega-retailer H&M’s designer collaborations are always hotly anticipated, allowing style-minded shoppers the chance to buy luxury at high-street prices. But unlike the hyper-commercial collabs it’s put out in the past (with everyone from Karl Lagerfeld to Balmain), this November sees Canadian designer Erdem Moralioglu take centre stage. What’s especially exciting about this collab is that his eponymous label ERDEM – best known for romantic womenswear full of ruffles, florals and frills – will be foraying into menswear for the first time ever. We ask the designer about what to expect next month.
How was your experience doing menswear?
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