New World Order
GQ India|June 2018

IT’S ONE THING TO DRESS UP AN SUV FOR BLISTERING, LINEAR SPEED; IT’S WHOLLY DIFFERENT TO MAKE IT A G-FORCETHRASHING GYMNAST ON THE TRACK

New World Order

Part-supercar, part-SUV, all Lamborghini. The Urus is most superior member of its species

Fast SUVs, prolific as they may be, have always been genetic freaks, a product of scientific hubris and a blatant affront to the laws of physics. To filling a machine with a high centre of gravity and a higher kerb weight into a corner with race-like abandon is, for the purist, an exercise in counter-intuition. And purists have been the only breed of motorists that Automobili Lamborghini caters to.

So when news broke out in 2012 that Lamborghini had decided to cash in on the SUV explosion, much brouhaha ensued. Sure, this wasn’t the first time the Italian car-maker had taken a crack at making a super SUV, but the LM001 was more of a cautionary tale, something that kept manufacturers from stepping too far out of their comfort zone. Could Lamborghini give the world its first true super SUV? 

The answer is a loud, thundering yes. Six years on, the production-ready Lamborghini Urus has finally broken cover, and I find it standing tall at the Vallelunga Circuit pit lane in Rome, Italy. Not too tall, mind you – it’s considerably more hunkered in its stance than any other performance SUV, its genealogy making itself evident in that wedge-inspired nose and its muscular wheel arches.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GQ INDIAView all
The 30 Best Watches Of 2024
GQ India

The 30 Best Watches Of 2024

Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.

time-read
10+ mins  |
October - November 2024
Wes Lang's Heroes of Love...
GQ India

Wes Lang's Heroes of Love...

Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.

time-read
8 mins  |
October - November 2024
The Miraculous Resurrection of Notre Dame
GQ India

The Miraculous Resurrection of Notre Dame

In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.

time-read
10+ mins  |
October - November 2024
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
GQ India

"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."

Beyoncé Knowles-Carter talks business, legacy, art, and family

time-read
10+ mins  |
October - November 2024
The Wedding Singers
GQ India

The Wedding Singers

Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.

time-read
5 mins  |
October - November 2024
A Watch Is More Than Just a Pretty Face
GQ India

A Watch Is More Than Just a Pretty Face

As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.

time-read
3 mins  |
October - November 2024
The Fluidity of Cartier
GQ India

The Fluidity of Cartier

Why Gen Z stars are obsessed with this historic maison.

time-read
2 mins  |
October - November 2024
A Princess with Passion
GQ India

A Princess with Passion

From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.

time-read
6 mins  |
October - November 2024
THE FUTURE SOUNDS LIKE AT EEZ
GQ India

THE FUTURE SOUNDS LIKE AT EEZ

The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.

time-read
10 mins  |
August - September 2024
DEMNA UNMASKED
GQ India

DEMNA UNMASKED

He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.

time-read
10+ mins  |
August - September 2024