Malavika Manay had just made her way to Goa from Bengaluru when the whole country went into a lockdown in March last year. Like many tourists, she had aspired to live here at some point. She was initially supposed to move to Maldives on work—to explore island life and teach yoga at a luxury hotel—but her parents insisted she “figure her shit out” before going anywhere.
Part of the figuring involved going back to one of her key interests: food. Last August, she started Earth Mama Smoothies—an extension of a popup she’d launched in Bengaluru—from her Siolim home in north Goa.
She’s now setting up a café in Anjuna, which will serve her smoothies as well as some savouries. To prepare for this, she bought business books and studied how to live an entrepreneur’s life—an arguably more challenging prospect than blending almond milk and acai berry powder with fruits, granola, and almond butter drizzle.
In a year and a half of economic mayhem and mess in the hospitality sector, Manay’s story of new beginnings may seem like an exception, but it’s not. Considering the tourist hotspot of north Goa opened up earlier than most metros last year, and restaurants were allowed to function for longer periods, the damage to the hospitality biz here was muted compared to other parts of the country.
While some of the state’s best-known establishments, like Lila Café in Anjuna and Villa Blanche in Assagao, shut down, a host of new properties have sprouted across the region.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.