THE SECLUDED ITALIAN town of Maranello is separated from the nearby city of Bologna by a narrow, sun-blasted highway that is often busy with trucks. Transit is 50 minutes from the Bologna airport if you drive mortal fashion, less if you do it the Maranello way, in imitation of local gods, making frequent drifts across the paint to pass. Maranello is home to that famed Italian car firm Ferrari, the place where the roadsters and racers have been manufactured since the 1940s and where its Formula 1 team, Scuderia Ferrari, is headquartered. Ferrari Land, I heard an Englishspeaking resident call this town of 17,000, before they went on to explain that there is no equivalent phrase in the Italian, because if you mention Maranello in Italy, Ferrari is assumed. It's said that you never forget a first visit; perhaps that's because newcomers arrive grateful to have lived through the inbound ride.
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