Driven by the Future

MR. BALBIR SINGH DHILLON, HEAD OF AUDI INDIA, SHARES HIS VALUABLE PERSPECTIVE ON THE GROWTH OF INDIA’S LUXURY CAR SEGMENT, AUDI’S PIONEERING EFFORTS TOWARDS ENVIRONMENTAL SUSTAINABILITY, AND THE FUTURE OF THE ICONIC AUDI BRAND.

- Ranojoy Mukerji

You have taken over Audi India some time back, and this year the results have been good. What do you think is the reason that the market has become so much more receptive and you are getting better sales?

I think one of the most important things in terms of volume growth is the product portfolio. We have already launched nine products this year, which shows that the acceptability of these products by our customers has been amazing. We launched Audi A4 in the beginning of the year, and the last product that we launched last week was Audi Q5, and in between, we also launched five electric cars. We are one of the manufacturers in India who has launched the highest number of electric cars in India. From that point of view, the success of each of the products that we have launched this year talks about the volume growth that we have. While the industry has grown in the first 10 months at about 50%, we have grown over 130%. So that is the growth we are looking at, and I am sure with the new products that we have just launched – Audi Q5 and more products to come in the future – it is only going to get stronger even further.

You have been a market leader as far as electric cars are concerned. What has been the response to the premium electric car market?