IFA Insights 2017
HWM Singapore|October 2017

As IFA 2017 draws to a close, we take a quick look at the overarching tech trends from the show and what they might mean in our near future.

Marcus Wong
IFA Insights 2017

IFA Berlin or Internationale Funkasusstellung is easily one of the largest industrial exhibitions in Europe, and every year it draws a large crowd of companies looking to show off their latest and greatest. Here’s what happened this year.

Power got smaller

Just when you thought smart phones couldn’t get any smarter, Huawei announced a new Kirin 970 processor that has a dedicated Neural Processing Unit along with an 8-core CPU and 12core GPU. This allows it to deliver up to 25 times the performance with 50 times the power efficiency compared to previous generation chipsets.

Huawei says they expect these new chips to improve the Artificial Intelligence (AI) capabilities of mobile devices of the future greatly because more processing can be done by the device itself. Contrast this to the current state, where most of the information gathered by the on-board sensors has to be sent up to the Cloud for processing, and it’s easy to see how these chips will allow mobile phones to do much more.

Microsoft jumped into the Virtual Reality fray

And their version is Mixed reality (MR). How’s that different from Augmented reality (AR) and Virtual reality (VR)? Well, Windows Mixed Reality headsets have a system of front-mounted cameras that allow the developers the option of bringing real objects into the virtual world, or virtual objects into the real one. Hence, “mixed” reality.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM HWM SINGAPOREView all
Should I Buy Cyberinsurance?
HWM Singapore

Should I Buy Cyberinsurance?

Personal cyberinsurance covers a range of cybercrimes such as cyber extortion, cyberbullying, online fraud, and data loss.

time-read
1 min  |
September 2024
Quick Tips: Five Things To Do If You Get Hacked
HWM Singapore

Quick Tips: Five Things To Do If You Get Hacked

It might seem like an obvious choice at first, but many people often resort to panic-clicking device options, rebooting, Googling for solutions, calling tech support (or that tech-savvy friend) for help, all while leaving the compromised device connected.

time-read
2 mins  |
September 2024
CLASH OF THE EXECUTIVE SALOONS: BMW 5201 VS MERCEDES-BENZ E200
HWM Singapore

CLASH OF THE EXECUTIVE SALOONS: BMW 5201 VS MERCEDES-BENZ E200

The BMW 5 series and Mercedes-Benz E-Class are motoring institutions.

time-read
3 mins  |
September 2024
SENNHEISER TULLAMORE FACTORY TOUR: HOW THE WORLD'S BEST HEADPHONES ARE MADE IN IRELAND
HWM Singapore

SENNHEISER TULLAMORE FACTORY TOUR: HOW THE WORLD'S BEST HEADPHONES ARE MADE IN IRELAND

It’s a relatively common practice for brands to have separate facilities for parts manufacturing and product assembly, whether it’s for cost or other reasons.

time-read
6 mins  |
September 2024
Tech Awards 2024 Readers' Choice
HWM Singapore

Tech Awards 2024 Readers' Choice

BEST OF PERSONAL COMPUTING

time-read
2 mins  |
September 2024
Good For Nothing
HWM Singapore

Good For Nothing

After a rocky start with the Nothing Phone (1), the company turned things around by releasing the incredible Nothing Phone (2).

time-read
3 mins  |
July 2024
A For Affordable AI
HWM Singapore

A For Affordable AI

The Google Pixel 8a has arrived, offering many features from its flagship siblings at a more affordable price. It maintains a sleek, compact design, making it easy to handle with one hand.

time-read
3 mins  |
July 2024
Mercedes Benz EQS SUV
HWM Singapore

Mercedes Benz EQS SUV

Mercedes-Benz's adoption of electricity has been impressively rapid.

time-read
4 mins  |
July 2024
5 Steps To Secure Your Home With A Mesh Network
HWM Singapore

5 Steps To Secure Your Home With A Mesh Network

Firewalls filter data in network traffic to protect the network from a wide variety of malicious attacks and malware.

time-read
2 mins  |
July 2024
The Best Hair Straightener
HWM Singapore

The Best Hair Straightener

When I first saw the Dyson Airstrait straightener, my immediate feelings were one of cautious optimism.

time-read
3 mins  |
July 2024