Rakesh Mandal, Senior Director & General Manager, Client Solutions, South Asia & Korea, Dell
How is Dell working to grow the esports industry?
We’ve been supporting the esports industry for longer than most other OEMs. For instance, we supported the Championship Gaming Series, one of the first major esports tournaments almost 11 years back. We’ve supported franchises as well, such as Team Dignitas. At the same time, we’re looking ahead and working to establish new, global partnerships, as seen with the NBA 2K League, Miami Heat, and Misfits Gaming.
In addition, we’ve got the Alienware Training Facility in North America, which we’re working with Team Liquid on. Each and every one of our partnerships works both ways. They’re obviously looking at us because of Alienware, what it stands for, and how it can help them extend their competitive advantage. On the other hand, we’re also really excited to help them take their game to the next level and grow our brand.
How would you describe the gaming industry today?
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