Social media wunderkind and Pomellato for Women ambassador Chiara Ferragni preaches a very millennial message of self-empowerment.
A vision in fluttery pink Dior, Chiara Ferragni wafts through Milan’s glass-domed Galleria Vittorio Emanuele II shopping arcade like a character in a Fellini film. Today Ferragni is shooting for BAZAAR, and she’s all smiles for the camera. Teenagers in velvet puffer coats swarm around Italy’s most famous influencer like moths to a social media flame, reflexively extending their arms into the universal selfie pose.“Chiara! Chiara!” they scream, as they frantically adjust their positioning to catch her in the background of their photos. “I think we got it,” Ferragni says to our camera crew, turning decisively on her heel as two burly security guards swoop in to escort her through a secret passageway to escape the verklempt fans slowly closing in on her.
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