Erdem Moralioglu has managed the remarkable feat of giving Old World romanticism a 21 st -century spin. Here, he talks the power of storytelling and learning from the beauty of flowers.
Narratives work as a catalyst for him.
“For me, as a designer, a narrative is something that allows me to start creating, whether or not you are going to read the story when it is hanging on a rail. I think it’s fascinating, taking someone somewhere for eight minutes during a show. It’s a wonderful privilege. It’s a great power of fashion that is often dismissed. Fashion has always been considered as light and without any meaning or soul to it, but I think fashion can convey so many things.”
The story for his spring/summer 2019 collection began with a house.
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