Face Of The Future

With skincare-led social media trends moving at lightning speed, where is the multi-billion dollar industry headed? Experts weigh in with their thoughts, opinions, and predictions on the future of skincare.

- EMILY ALGAR

It is hard to separate the wheat from the chaff when it comes to skincare, especially with trends emerging from social media. Although it is tempting to try out these social media beauty hacks, beware that your skin may end up the worse for wear. Slugging for instance, where occlusive moisturisers are applied on the skin overnight to seal in moisture, may potentially cause breakouts for those with oily or acne-prone skin. With such viral trends disappearing by the time the next new hacks roll around, we wanted to look even further into the future. Who better to turn to than industry experts who founded their own beauty brands and are deeply attuned to the evolving needs of their clientele? With more skin in the game than your average beauty influencer, they take a look into the crystal ball to tell us what will we be putting on our faces for the next decade and beyond.

TECH FIRST, TOPICALS SECOND

Professor Augustinus Bader And Charles Rosier, Co-Founders of Augustinus Bader

Augustinus Bader is a beauty brand with both science and social currency in spades. Co-founded by German doctor Augustinus Bader and financier Charles Rosier, its Blue Cream has amassed legions of A-list fans, all of whom swear by the formulas and associated stem cell technology for luminous skin. Rosier and Bader recently closed US$25 million in funding, cementing them as a billion-dollar business just four years post-launch. “We’re the only emerging luxury skincare and haircare brand with a real chance to disrupt the hierarchy of established players,” says Rosier. “We have already broken out from the emerging brands, and with our current growth trajectory, we’ll be there in a few years.”