“My twin sister Petty and I always got matching outfits, made by either my mum or my grandmother. I would then imitate them and dress my dolls with their leftover fabrics. So, when I had to choose a major for college, it was only natural that I chose something related to art,” says Peggy Hartanto, creative director of her eponymous brand, which is based in Surabaya. Peggy pursued a fashion design degree at Raffles College of Design and Commerce in Sydney.
During her time in Australia, she won numerous fashion awards and graduated in 2009 as Best Student in Fashion Design. She cut her teeth at one of Australia’s leading fashion brands, Collette Dinnigan, before moving back to her hometown to start her readyto-wear label, which debuted at Jakarta Fashion Week in 2012.
The young designer has won several international and local accolades, including the Harper’s Bazaar Asia Newgen Fashion Award in 2013, and Australia-Indonesia Centre Young Designer Prize in 2014. In February 2016, she was one of the names in the “30 Under 30: The Arts” list by Forbes Asia.
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